New Ways of Doing Business, New Tools...

Submitted by (@johnbersentes)

Increase the ability to determine ROI via Cookie Based Tracking

It just makes sense to measure the effectiveness of your outreach campaign. Typically, cookies are deployed to track user activity and store personal information. But this method is far too invasive for government use. Should restrictions be lifted to allow for the use of cookies on media placements for recruitment and outreach, agencies might spend thousands less on sites or sections of sites that are not producing results. ...more »

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